This question is often asked: What is Google Ads? Google Ads, previously called Google Adwords, is Google’s advertising platform and is their main source of income.

It is a very useful tool, so it is important to understand how it works to get the most out of it. Google Ads is, without a doubt, the star tool of all those who are dedicated to SEM positioning. It allows us to
obtain very high web traffic through the Ads campaigns carried out. You can check more about our PPC agency in Singapore here.

What is Google Ads: fundamental concepts 

In order to create a good digital marketing advertisement campaign through Google Ads, you must first know the
following concepts:

Keywords: basically the word -or words-, that users write in the search
engine to make their queries. Through these keywords, Google knows which are the topics that most interest users and, based on this, Google will show its ads. If we select the correct keywords, we make sure that Google show the advertising that the user needs and that, therefore, will generate profits to the client.

Pay per click: One of the most frequently asked questions is how much does a Google Ads campaign cost? Does it have a very high price? The truth is that the advertising that we find in Google has a pay-per-click or PPC model, that is, it will be paid for each click that users make on the ads. The price per click is established through an auction.

Advertisers bid on the position and the keyword to use and decide what will be the maximum price they are willing to pay. After this, it is the Google search engine itself that determines which ads to show and in what order, based on their final price.

Now, what are the parameters on which  Google based to show the ads? Quality Score, that is, through a score from 1 to 10 that Google assigns to each keyword. The higher the score, the less you pay for your ads clicks.

How to set up a Google Ads campaign?

Google Ads can be more difficult than it seems. Start by following these steps:

• Create a Google Ads account here.
• Decide your campaign’s daily budget.
• Choose the target location for your audience. It will be useless to advertise to people in different countries if you only sell in one, for example.
• Define the keywords you are going to use.
• Place the maximum bid you want to pay per click.
• Create your ad and enter your payment information.

Remember to review your ads and keywords  every day to ensure an effective Ads campaign.

Keep in mind that no matter how well a campaign performs, it will always need review and adjustment to get the best results. Keep this in mind when running your own campaigns.

At Arcopix we have a dedicated team for Google Ads and for SEO services in Singapore.